COMPETITIVE ANALYSIS

Want to get ahead of your competitors
online? The first step is knowing how you stack up.

 

DIGITAL LANDSCAPE COMPETITIVE ANALYSIS 

Our competitive analysis will show you key insights into how you compare to your top competitors by:

  • Evaluating your website and areas for improvement (with the mindset that you should view your website as a virtual sales rep)

  • Determining search engine real estate and social visibility (for targeting users in their initial research and awareness stages of the buying process)

  • Identifying digital assets used in the buying funnel (including downloads, blogs, videos, white papers, and more)

  • Evaluating how you present your product, service, and value proposition, including what sales funnel you and your competitors are encouraging potential customers down (to identify ways to nurture more opportunities and leads into sales)

  • Pinpointing online advertising strategies across numerous channels

  • Assessing customer and employee satisfaction and feedback, including online reputation gauging

With a thorough competitive analysis from The Renaissance City we will identify the Strengths, Weaknesses, Threats, and Opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for each section above in how you can improve your online presence and performance.

 

Consider This:

  • 81% of B2C shoppers conduct online research before they make a purchase

  • 94% of B2B buyers conduct online research in the buying process

  • 60% begin by using a search engine to find the products they want

  • On average, consumers visit at least 3 online stores before making their purchase

  • Even if you’re trying to drive in-store purchases, 74% of business buyers conduct more than half of their research online before making an offline purchase

ADDRESS

515 Madison Ave. 8th Floor, New York, NY, US, 10022

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